Parallax Studio Labs
●  Location-based AR · Mixed reality · Spatial software

Mixed reality you walk, ride and race.

Put on the headset and the real world changes: a haunted bunker, a giant statue that speaks, and karts that drive straight into another world.

Digital humans

Characters that talk back

Our conversational MetaHumans become the guides, hosts and characters inside every experience.

BuiltUnreal Engine · MetaHuman

Conversational MetaHuman

A lifelike digital human that listens and talks back in real time. It is the base for the guides, hosts and characters inside our experiences, including a speaking Lincoln.

Stack
Unreal Engine, MetaHuman, conversational AI
Real-time in Unreal Engine
AR amusement park · United States

Five builds, one park

Every project solves the next hard problem in AR: indoor mapping, outdoor anchoring, then tracking at speed. What you see below is the real location, with the AR layer we are building drawn on top.

01Pilot · Christmas 2026

AR Haunted Bunker

An indoor mixed reality haunt inside a real concrete bunker. Guests walk the physical cells while creatures climb out of the cages, hide behind doors and react to where you stand. We have already run a live demo with 15 guests.

Setting
Indoor, walk-through
Hardware
Meta Quest, mixed reality passthrough
Solves
Room mapping, occlusion, scare timing
Concept headset view inside the bunker: a ghoul reaches through the cage bars
Concept: a group in headsets reacting to AR creatures in the bunkerThe real bunker cells todayThe real bunker wall and steel door
02Pilot · Christmas 2026

AR Christmas Hayride

The whole property becomes a Christmas world. Guests sit on a hayride and the season appears around them as the wagon rolls: lights, characters and snow placed along the route.

Setting
Outdoor, seated ride
Solves
AR on a moving vehicle along a fixed route
Concept headset view from the back of a hay wagon: a Christmas village appears around the field
Concept: riders in headsets on a tractor-pulled hay wagon surrounded by AR Christmas scenesThe real property
03Next build

Lincoln Amphitheater

The world's tallest statue of Abraham Lincoln stands 72 feet high near Ashmore and Charleston, Illinois. Shipped from Minnesota in 1968, it weighs nine tons, and one finger points to the sky.

In the headset, the statue comes to life. The audience sits in rows in front of it and watches it speak, while AR scenes play out around the lawn like an open-air theater.

Setting
Outdoor, seated audience
Solves
Stable AR anchoring outdoors, shared across a crowd
Concept: the giant Lincoln statue comes to life and speaks to a seated audience wearing headsets
Concept: looking up at the living statue from the audienceThe real statue todayThe real statue at night
04In development

AR Go-Karting

Every kart carries a custom IMU device we built. It feeds motion data to the headset so the AR track, obstacles and pickups stay locked to the real world while you drive at speed.

Setting
Outdoor, high speed
Hardware
Custom IMU tracking device on each kart
Solves
Head pose versus vehicle motion at speed
Concept driver view: the real kart wheel with a neon city track ahead
Concept: two karts driving through a portal into another world
05Planned

AR Dirt Racing

The hardest version: AR on a real dirt oval with cars at full race speed. Racing lines, ghost laps and live positions appear on the track itself. This is our drone survey of the target track.

Setting
Outdoor, ultra high speed
Capture
Drone survey of the track
Solves
Tracking fast vehicles over a large area
In developmentLegal training · Indore

VR Courtroom

A virtual reality courtroom for legal training, being built with a law college in Indore. Law students, firms and practising lawyers put on a headset and argue a case before a judge, opposing counsel and a full courtroom gallery.

For
Law students, law firms and lawyers
Mode
Virtual reality, mixed reality ready
Built with
Unreal Engine, Meta Quest 3
Status
Prototype in development
Inside the VR courtroom: the student holds her case file before the judge and a full gallery
Software we ship

Platforms

Alongside the park, we build software people can use today, and the 3D capture tools that bring real places onto the web.

Livepapershelter.com

PaperShelter

Your own daily newspaper. Choose the sources you trust, and every morning PaperShelter reads them and lays out a personal AI-written broadsheet.

Platform
Web app you can install on your phone
Models
Claude, ChatGPT, Gemini or a local model
Status
Released and live
papershelter.com
A real PaperShelter daily edition: front page with lead story, side stories and past papers
In development3D Gaussian Splatting

Splat Walkthroughs

Hyper-realistic 3D walkthroughs of a house or building, captured with nothing but a phone. Real estate developers and owners can drop them into a website or web app, and we are exploring full 3D websites built from splats.

Capture
Phone only
For
Architecture, real estate, 3D websites
Concept: a house captured as a Gaussian splat, its edges breaking into soft splatsSplat capture
Concept: a splat walkthrough running in a browser on a laptop and phone
Research · patents · recognition

The lab behind it

More than six years of applied research in AR, computer vision and generative AI, plus graduate work in game technology.

US 2024/0371104

Interactive Viewing of Damage to an Object

Published patent application. Filed Aug 2023, published Nov 2024.

Patent pending

AR Repair Instructions with Animation Sequences

Overlays animated repair steps onto the physical object in AR.

Patent pending

Device Transformation in World Coordinate System

Guides users to capture the right images using coordinate transformation.

Recognition
Go Innovation Award2021
Most Innovative Project Award2021
Shared HoloLens AR demoKeynote demo

Presented at the CCC Intelligent Solutions annual company conference.

M.S. research · DePaul University · 2017–2019
AI game physics engineResearch
Holographic display systemResearch
Gesture interaction systemResearch
Already built

Past work

Shared AR that we have shipped before, and now bring into our experiences.

BuiltMicrosoft HoloLens

Shared AR Collaboration

Several people wear HoloLens headsets and inspect the same accident-damaged car together in real time, then agree on the next repair steps in the room.

Setting
Multi-user, real-time, shared space
Concept: three people in HoloLens headsets inspect holographic overlays on a damaged car
For partners and clients

What we build for you

We take spatial ideas from concept to a working pilot in a real place.

01

AR and MR experiences

Location-based and headset experiences, from concept to pilot.

02

MetaHuman characters

Conversational digital humans for guides, hosts and stories.

03

Unreal Engine real-time

Real-time 3D scenes, tools and interactive content.

04

AI and computer vision

Vision and language models built into spatial products.

05

3D capture for the web

Gaussian splat walkthroughs for architecture and real estate.

06

Tracking hardware

Custom IMU devices for fast, outdoor AR.

Founder · AK

Atman Kilewala

Engineer, game programmer and inventor, building Parallax Studio Labs between India and the United States.

Now

Founder, Parallax Studio Labs

Location-based AR, mixed reality and spatial software, with pilots in the United States.

Previously

Innovation Foundry Head, CCC Intelligent Solutions

More than six years in applied AI, computer vision and spatial computing. Led the foundry for AR and VR, immersive experiences and emerging technologies, across HoloLens, Apple Vision Pro, Meta Quest and Unreal Engine.

Education

M.S. Game Programming, DePaul University

Chicago, 2017–2019. B.S. Computer Science, Shri Vaishnav Institute of Technology and Science, Indore, 2013–2017.

Reach Parallax Studio Labs

Let's augment your space.

We work with venues, studios and developers who want their places to do more. Reach out about pilots, partnerships or a custom build.

parallaxstudiolabs.com · India · United States